Connecting and Converting - Why Email Marketing Matters for Your Business
A well-designed email campaign is one of the best tools that a business can use to reach and inspire their audience. It’s flexible, measurable and scalable. And the best part is that it keeps ownership of your customer data in your hands, unlike other marketing channels.
Email is a great way to show your audience that you’re thinking about them and are eager to connect with them. That doesn’t have to mean sending them offers or sales; it can be as simple as letting them know that you have added new content to your blog or that you recently posted a video about your product/service. These are small things that can have a big impact on your brand loyalty and overall engagement.
While it is important to keep in mind that email marketing is not the only way to attract and convert new customers, it has a proven track record of success when used consistently and wisely. In fact, it is estimated that it delivers $42 in revenue for every dollar invested in the channel.
This makes it the perfect marketing tool for ecommerce businesses. It allows you to deliver targeted and personalized messages based on rich customer data. In addition, it can help you achieve and measure key marketing metrics such as your open rate, click-through rate and conversion.
Your email list can also be a valuable resource for your social media strategy. By capturing the contact information of your email subscribers, you can send them special offers and updates from time to time that can be shared on your Facebook or Twitter page. This can then lead to more awareness about your brand and ultimately more sales.
In addition, a strong email marketing strategy can be an effective way to drive up your average order value (AOV) by re-engaging existing customers and motivating them to shop more often. For example, a special discount or offer can be sent to your email list of returning customers to encourage them to come back again soon.
In a world where consumers are being flooded with marketing messages, it is crucial for brands to stand out from the crowd and grab their audience’s attention. While it is important to use a variety of marketing channels, email should be at the core of your digital strategy. It is the best channel to reach and inspire your audience and drive them to take action.
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