The Power of Choice: Why Hiring Freelancers Is a Strategic Business Move
While we can’t choose certain situations like a pandemic, we certainly have the power to choose how we respond and live out our lives. In fact, it’s our response to these situations that determines whether we’ll be victorious or victims. That’s why it’s important to keep the idea of choice in mind in everything we do, including when it comes to hiring freelance workers.
The COVID-19 pandemic has accelerated many latent trends that have been slowly shaping the future of work. One of these, and one that we’re seeing at Match, is the shift towards using a combination of permanent core employees and project-based specialized freelancers to fill gaps in your workforce.
Freelancers bring a range of expertise and experience to the table, from marketing and advertising to web development and design to videography and photography. They’ve honed their skills over time and are often industry experts in their fields. Their specialized knowledge can help to move your company forward, boosting productivity and growth.
Hiring full-time employees requires a significant investment of time and money to find, recruit, train, and onboard them. It also comes with a risk of losing them to another job, as they have a strong incentive to pursue better career opportunities. In contrast, freelancers can be hired on a project-by-project basis, with specific deliverables and timelines that are defined in the contract.
While they may have a lower budget than your full-time employees, freelancers can be more efficient in their work and offer higher quality results. Moreover, they can complete projects much more quickly and efficiently since they don’t require a lengthy onboarding process.
Working with freelancers can also be beneficial for your team’s morale. It can be a great way to introduce new perspectives and ideas, enhancing collaboration and innovation across your company. In addition, it can be a way to boost your team’s creativity and encourage them to think outside the box.
When you hire freelancers, be sure to communicate clearly with your in-house employees about the process and why it’s being implemented. This will ensure everyone is on the same page and will help to ease them into this new working environment. It’s also important to maintain open lines of communication with your freelancers, asking for feedback and ensuring that they are being successful in their roles. By keeping communication lines open, you can make the most of this dynamic new talent pool to grow your business.
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